Business is nothing more than a game with dynamic rules. In the real estate industry the rules of the game changed a few months go. If you’re still playing by the rules of 2021 you’re likely going to lose.
What is your contact to appointment ratio?
What is your appointment to contract ratio?
How has it changed over the last 6 months.
What does your sales cycle look like?
How long is it from lead to paycheck?
How does that compare to 6 months ago?
What are the new rules of the game and are you still playing by the old rules?