What is the cost of significance?

Are you driven to be the absolute best?
Do you find yourself comparing your life or business to others?
Do you feel stuck? Perhaps that you’re never enough.
Do you get into arguments and forget what they’re about?

Significance shows up in different ways. For some, it’s a fancy custom-tailored suit, luxury car, and a watch that cost as much as a typical sedan. For others, it’s the exact opposite—some completely rebel against what society labels as in style or regular. Significance is nothing more than the need to feel unique or important. We all have the desire to feel significant. What many don’t realize is that if the primary driver of our life is significance, it may come at a considerable cost. Usually, that cost is growth or genuine human connection.

Who are you making wrong with your insatiable need to be right? Is that damaging that relationship?

What are personal connections being damaged or missed altogether by your need to feel significant?

Do you sacrifice growth or refuse to start new hobbies/opportunities because your ego will not let you look bad by “starting over?”

If you’ve read this far, you can likely relate to the statements and/or questions above. Can you think of a specific occasion where your need for significance cost you a relationship? Is that relationship a lost cause, or is it still salvageable if you just put your need to feel significant in check? Maybe feeling significant cost you a missed weekend of fun because you didn’t want to look lousy learning to surf your Hawaiian vacation.

What would life be like if you replaced your need for significance with the need for growth or meaningful human connections? How would your business change?