If you’re in the real estate industry you’re likely facing decisions you’ve never had to face. If you’ve been in the industry for less than 12 years you’ve never seen a market like this. Some of you may be watching your reserves drop each month as revenue shrinks and expenses hold tight. For those of you in that situation I have to ask what are you waiting for to make a change? Do you have to get to $0 before you jump back into production? Do you have to get behind on your mortgage? How much pain do you need to feel before you lay off the underperforming admin? Before you call your vendors and renegotiate contracts? The list can go on? My advice is pick your hard. It’s going to be hard one way or the other so decide which hard you want. Is it harder to jump back into production and lead generate like you’ve never lead generated before or is it harder to watch your reserves to go zero? I vote lead generation all day long? But Jamie….. I don’t like calling expireds, they’re so mean. That’s great, who is meaner, expired seller or the collection company calling because you missed your credit card payment? Pick your hard. I promise you’ll be much happier if you pick the hard vs it being picked for you.
Pick Your Hard
