I’m going to keep today’s message short and sweet.
There are two market’s that allow us to grow our business. Peacetime markets and wartime markets.
Make no mistake about it, we’re transitioning from peacetime to wartime. This isn’t doom and gloom it is an opportunity yet it’s different. We’ve had the privilege to have a great peacetime run and we’re due for a wartime correction. This happens naturally as the real estate market cycles and the cycle of real estate agents coming into the industry lags behind. As the market begins it’s downward trajectory in units closed the number of agents in the industry remains high. Many agents will “fight” to stay in the industry they spent time and money to get into. This timeframe when transaction counts are lower and agent count is high create a wartime feel where there is a battle for the truly motivated buyers and sellers.
I’ll leave you with a few questions to consider…
What is a wartime market?
Do I have the skills needed to compete and win against other agents in my market?
Where is my organization bleeding cash and how can I stop the bleeding?
What changes do I need to make on my team to prepare for wartime?
Do I have a moat around my database?