I’ll keep today short and sweet. I talk to a lot of people about their “exit strategy.” Many of them are relying on selling their book of business by going “7th level.” When in reality there is an easier path.  Step 1 build  a  business that funds your lifestyle. Step 2 Grow your business enough to allow you to invest into assets that generate passive income that funds your lifestyle. Step 3 turn your business into a game and see how far you can take it.