Reverse BOLD 100 is a great exercise because it allows us to accomplish multiple things with one activity. The first thing it does is forces us to connect with our database. Second it gives us an opportunity to complete the missing information within our database. Finally it generates immediate business.
Step by step process to launch the perfect Reverse BOLD 100.
Step 1: Set a date
Determine the day you would like to execute the reverse BOLD 100 two to three weeks in advance.
Step 2: Block out time
Block out no more than a four hour period that day to be 100% dedicated to receiving calls.
Step 3: Decide on a prize
Look to your database to find the ideal prize. What would they like to have but don’t want to pay for? (Yeti Cooler, Traeger Grill, Big Green Egg, Weekend Getaway)
Step 4: Execute
Layout your touch plan. An example of a touch plan would look something like this.
Week 1
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- Call Top 100 People In Database and use Giveaway Intro Script (20 people per day)
- Monday leave mass voicemail to database using Giveaway Intro Script (Stratics or sly broadcast)
- Set up Facebook and Eventbrite Event (invite friends, family, and past clients to event)
- Wednesday use reach app to text entire database Giveaway Intro Script
- Friday send email with photo of prize, details to win, and important info
Week 2
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- Call Top 100 People In Database AGAIN and use Giveaway Reminder Script (20 people per day)
- Monday leave mass voicemail to database using Giveaway Reminder Script (Stratics or sly broadcast)
- Post photos of the price in the Facebook event and remind everyone (invite friends, family, and past clients to event)
- Wednesday use reach app to text entire database Giveaway Intro Script
- Friday send email with photo of prize, details to win, and important info
Week 3
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- Call Top 100 People In Database AGAIN and use Giveaway Reminder Script (20 people per day)
- Monday leave mass voicemail to database using Giveaway Reminder Script (Stratics or sly broadcast)
- Go live in Facebook Group (invite friends, family, and past clients to event)
- Wednesday use reach app to text entire database Giveaway Intro Script
- Friday send email with photo of prize, details to win, and important info
Best practices: Communication of the event in multiple means is vital. You’re likely missing a piece of contact information from some of these contacts. If we communicate using a single means we would miss the opportunity people missing that piece of contact information.
Day of event
No appointments during Reverse BOLD 100 time. Entire team is ready to answer the phones. Have Command accessible to allow you to add missing information into the clients profile easily. Immediately set up client on Neighborhood Snapshot. ASK FOR REFERRALS.